With no particular ambition, but with a strange confidence, some kind of culture was created and (dis)organized. Actions were taken, spontaneously but in a certain direction. And Service rapidly morphed into the Swedish top pop dog in the early 21st century.

So there was Service: free zone, pop lab, gang turf, permanent vacation.

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"Why so hard?" the charcoal said to the diamond; "for are we not close relations?"
Why so soft? Oh my brothers, thus I ask you: for are you not - my brothers?
Why so soft, unresting and yielding? Why is there so much denial and abnegation in your hearts? So little fate in your glances?
And if you will not be fates, if you will not be inexorable: how can you - conquer with me?
And if your hardness will not flash and cut and cut to pieces - how can you one day - create with me?

F. Nietzsche